The EqualVoice Mindset

In the book “EqualVoice Mindset”, I explore how we can make women more visible in the media. Together with Annabella Bassler, I examine how language, imagery, and editorial choices shape public perception—often unconsciously. The book offers practical tools for newsrooms to create more inclusive and balanced coverage. It draws on our work with over 100 newsrooms worldwide. My goal is to spark a cultural shift in journalism—toward greater fairness, visibility, and relevance.