I’m a Swiss journalist, author, and media executive based in Zurich. I write for leading Swiss and international publications, with a focus on innovation, entrepreneurship, and the role of media in society. As a business journalist, I’ve explored the forces shaping our economy and the people driving them. I also hosted the podcast Upbeat, where I interviewed entrepreneurs and thought leaders about growth, leadership, and reinvention.

I’ve published two books. EqualVoice Mindset, co-authored with Annabella Bassler, examines gender visibility in the media and offers tools for more inclusive journalism. My most recent book, Die Kindermacher (2025), tells the rise-and-fall story of the Swiss femtech startup Ava - a deep dive into ambition, hype, and the hidden costs of innovation in the health tech industry.

At Ringier’s Global Media Unit, I help shape the editorial strategy for more than 120 media brands across 12 countries. My work focuses on impactful storytelling, digital newsroom transformation, and advancing visibility for underrepresented voices in journalism.

My expertise includes

• storytelling in journalism

• editorial innovation

• gender equality in media

• entrepreneurship in media

• media leadership

• digital journalism

• newsroom leadership